Conversion rate and UX optimisation
Is your target audience reaching your website, but not turning into paying customers? You don't need more visibility; you need conversion rate and UX optimisation. It helps you find the reasons, and the actionable steps, to offer better, easier-to-use, more motivating and more interesting services on your site.
Your website visitors are people, each with their own cognitive abilities, motivations, feelings and situations. Your website content and overall experience need to take these human factors and buying motivations into account.
Users will leave if they don't find what they came for, if your site looks sloppy, if there are broken links and typos, if they can't find concrete evidence for your promise, or if the content simply doesn't interest them from the start.
You need to pull the right strings and create a setting that communicates trust, expertise, authority and relevance. When customers are highly motivated to buy from you and buying is made easy and effortless, you're bound to see good results.
What you get
I'll help you find the reasons your site is underperforming and come up with solutions for them.
I audit your website's user journeys and research your customers' needs. The end result is an action list for fixing your site's bottlenecks. After implementation, we'll measure and report the impact.
Methods
CRO and UX assessment
I go through your site the way your customer does, with a trained eye on the places people give up. On every screen along the path from landing to conversion, I ask what is unclear, what is missing at the moment of decision, and where the interface works against the user task.
Digital analytics
I track key metrics and identify which changes genuinely affect user behaviour. This helps you see where to invest next and what isn't delivering results.
Usability testing
I test new solutions with real users before and after launch, replacing assumptions with evidence. This reveals problems and opportunities that analytics alone can't show.
Work examples
Search visibility and paid media for Little Lives UK
Through continuous optimisation, the charity grew its visibility by 63% and lifted its paid social conversion rate from zero to 3.3%.
Discover how SEO and paid social grew visibility for Little Lives UKMulti-channel digital marketing for CGI
I led CGI’s digital marketing strategy and a media budget of over EUR 300,000. The multi-channel strategy grew organic traffic by 132% and lifted CGI onto the list of Finland’s most popular employers.
Explore my work as CGI’s digital marketing lead