Niko Levonen, digital services designer and strategist
I help you unlock the full potential of search and AI visibility and turn visitors into paying customers.
Is your website not reaching customers the way you hoped? Or do visitors leave without buying? My holistic process helps you find and fix the real problems that keep customers from finding your website, or from being convinced by what your business offers.
Customer insight and research
I find out what your customers actually need. I research keywords, interview customers and analyse feedback and analytics data, so every development decision rests on evidence. Understanding your customers' needs and motivations gives your service a foundation that is hard to copy.
Read about customer insightSEO and AI optimisation
I optimise for people and search algorithms alike. I build you an implementation plan for optimising your site’s technical foundation and content, with one goal: getting your content recommended by AI at exactly the moment your customers need convincing.
Explore AI optimisation and SEOConversion rate and UX optimisation
I pinpoint the problem areas on your site that stop visitors from buying from you, and use analytics, user research and feedback as the basis for every optimisation.
See how your site is optimised for its usersBelow are a few examples of work I've delivered over my career.
Full case studies are password-protected. You can request access to the complete write-ups.
Traficom’s website renewal set out to replace an outdated, fragmented technical platform. Alongside defining the interface elements, the new site gained a sitemap, robots.txt and a search-friendly metadata structure that preserved search visibility for a site serving millions of visitors.
Read how Traficom's website platform and CMS were unifiedThrough user research and testing, we created a homepage and structural content concept for Traficom’s cluttered site. It raised the share of visitors moving on to online services from 66% to 76% and laid the groundwork for a wider technical and structural overhaul of the whole site.
Read how Traficom’s site was optimised around its usersI led CGI’s digital marketing strategy and a media budget of over EUR 300,000. The multi-channel strategy grew organic traffic by 132% and lifted CGI onto the list of Finland’s most popular employers.
Explore my work as CGI’s digital marketing lead
I specialise in user-centred website design and in AI and search engine optimisation, and I'm a partner you can rely on.
I have eleven years of hands-on experience turning data, user insight and business requirements into high-performing web services, and an MSc in Marketing and User Experience from Bournemouth University.
I help you improve the quality and performance of your website proactively and systematically, so you can focus on running your business.
